The World Customs Organization web and mobile platform allowing rights holders to share
relevant product information and the only global security solution gateway allowing customs
officers to verify the authenticity of products online.
The World Customs Organization (WCO), established in 1952 as the Customs Co-operation Council (CCC) is an independent intergovernmental body whose mission is to enhance the effectiveness and efficiency of Customs administrations.
Today, the WCO represents 179 Customs administrations across the globe that collectively process approximately 98% of world trade. As the global centre of Customs expertise, the WCO is the only international organization with competence in Customs matters and can rightly call itself the voice of the international Customs community.
Besides the vital role played by the WCO in stimulating the growth of legitimate international trade, its efforts to combat fraudulent activities are also recognized internationally. The partnership approach championed by the WCO is one of the keys to building bridges between Customs administrations and their partners. By promoting the emergence of an honest, transparent and predictable Customs environment, the WCO directly contributes to the economic and social well-being of its Members.
IPM allows brands operational data to be communicated directly to Customs officers, facilitating the identification of counterfeit goods. IPM is a Real-time communication hub between the private sector and Customs officers on the ground whose work is characterized by two important factors: time and speed; as it also facilitates identification of counterfeit goods through integration of security solutions.
INTA 139th Annual Meeting