IPM integrates two new major technical developments: the possibility to use mobile devices to scan barcodes found on millions of products and the possibility to interface IPM with authentication and traceability solutions companies.
Rights holders who use IPM will, if they wish, provide Customs officers with an instant authentication application, available on standard smartphones. Collaborating with traceability and authentication technologies will strengthen the WCO's operational power: Custom officers scan the barcode and if the product is secured by a track & trace or authentication solution, IPM automatically launches the application, allowing them to instantly verify the authenticity of the product.
Connecting IPM to existing authentication and traceability solutions is a major leap forward which will enable Customs officers to assess more effectively whether or not a product is genuine. Interfacing a solution with IPM will allow the company to benefit from the IPM Connected logo and show its clients and prospects that it is working hand in hand with the WCO and frontline Customs officers to help in the fight against counterfeiting.